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upfront

all in the family

Date
December 2013

Author
Chelsea Nelson

Category
Upfront

Upfront photoThis month’s issue is all about family, and we at REFLECTIONS like to think of ourselves as a small part of your family. You welcome us into your home each month and let us tell you a few stories. Sometimes we may make you laugh, and sometimes we may make you stop and think—kind of like those obscure stories from grandpa after a few too many hot toddies. Either way, we are always striving to inform and inspire.

Just like watching your family grow and change throughout the years, you may have noticed REFLECTIONS changing a bit, too. This past year the magazine went through a lot of changes—we like to think of it as the magazine growing up. It was a combination of a lot of little adjustments that added up to something big.

First, we changed the design. Then we changed the paper, so the new experience of reading REFLECTIONS started as soon as you picked it up. We changed the binding to remove the staples down the middle and help the magazine look more like, well, a magazine. The final piece of the puzzle was to overhaul the website to create a cohesive look throughout all of the components to REFLECTIONS. If you haven’t seen it yet, check out our new website at bcreflections.com and let us know what you think.

But we didn’t stop there. The members-only website also recently went through a major transformation. Taking into account member feedback, we completely redesigned the website with you, the member, in mind. The new website is more intuitive and easier to use than the previous version. The members-only website can be used to pay your bill, make activity reservations, update your account information, and learn about upcoming events. It includes a myriad of other useful features, with even more on the horizon for next year. If you haven’t yet, we invite you to take a look at the new website at members.bellevueclub.com. For log-in information, please contact the Athletic Services Desk at 425.688.3177.

Throughout all of these changes, we haven’t forgotten our purpose: to be your sounding board, your storytellers, your cheerleaders and helping hand. Because as much as we’re a part of your family, you’re a part of ours, and we at REFLECTIONS will always be here to share your stories, laugh with you, celebrate your achievements and cheer you on as you embark on a new adventure.

We hope 2014 brings you good times shared with family and friends, and we can’t wait to hear all about it.

Chelsea Nelson
Communications Director, Publisher

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