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Setting the Stage

Living Well

March 2014

Lauren Hunsberger

Living Well

So you’re ready to sell your home, and you want to get the best deal possible. Did you know that staging your home could make or break a big deal? Local real estate professionals remind us why this step is so important.

Staged Home photo“If  high return is your primary concern, then you must be ready to present, compete, promote and negotiate at the highest level.  So, now is the time to put on your Sunday best! Remember that every showing is a first impression and you only get one. Usually this means moderating your emotional attachment to the home, and instead, creating an emotional response for the potential buyer.  We know that a well dressed, notably maintained home will achieve a higher price point.” -Mark on der Burg, Managing Broker, Coldwell Banker-Bain Bellevue,

“Homeowners often ask, ‘Why should I stage?’ The short answer is that it will help boost the sale of your home toward top dollar. Each home is unique and requires different staging techniques. It’s important that your home shows at its very best to all potential buyer types. The more interest your home generates because it’s staged and looks fabulous, the more it’s respected and shown by realtors.  More home showings equals potentially more offers on the table and more negotiating power.”
-Karen Cervarich, President, KCD Staging Inc,


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